## Source `TODO` asks for: - "Working on SEO" - "Redo all marketting and SEO stuff to ensure it matches the proper vision" - "Build a branding guide (useful for me to understand ideas, colors, etc. and for AI to use in designs)" - "Landing: Overhaul copy", "Animations" - "More consistent brand across pages (+ bring all UI back into pen to iterate)" - "Landing-style around hardware purchases" - "Tweet teaser video and put link onto my website" - Landing references: and ## Current state - `docs/gtm-strategy.md` has been moved to #126 for review and removed from the repo. Positioning must come from the reviewed strategy in #126. - `/hardware` presents kit tiers and a **waitlist only**. There is no checkout, deposit or preorder flow. - The simulator is permanently removed, so no page may claim simulation. ## Acceptance - [ ] Use the reviewed positioning from #126 before changing public copy. - [x] Decision: produce a **public brand book** with downloadable assets, not just an internal guide. - [ ] Create the brand book: wordmark/logo usage, colour tokens and how they map to the app palette, typography, voice and tone, illustration/character rules, and correct/incorrect examples. - [ ] Audit every public page against the guide and record the deltas. - [ ] Overhaul landing copy and add the agreed animations, with reduced-motion alternatives. - [ ] Correct the hardware page to a waitlist-only message. Remove any copy that implies a purchase, deposit or charge-on-ship. - [ ] Link the teaser video from the site once published. - [ ] Do a full SEO pass: titles, descriptions, canonical URLs, Open Graph/Twitter metadata, sitemap/robots and structured data where it is truthful. - [ ] No page repeats the removed simulator positioning. - [ ] Every changed page passes `expectNoA11yViolations` in the existing e2e suite. Related: #9 (product/target-audience research), #126 (strategy review). Generated on _MrBeast_ using _opencode/deepseek-v4.1-flash_ in _ses_e8326e581ffeJviTmSkomwnKES_